Instagram for Dentists: Everything You Need to Know

Instagram for Dentists: Everything You Need to Know

Instagram may not seem like a dental marketing priority, but it can offer some excellent opportunities. 


As a highly visual platform, Instagram allows you to showcase the aesthetics of your practice. Visual examples are a powerful way to showcase your smile transformations and convince new patients you are the right option for them. 


But when it comes to Instagram for dentists, it can be hard to know where to start. 


That’s why we’ve created this guide to Instagram marketing for dental practices. 


Read on to learn everything you need to know about Instagram for dentists.

Reasons Dentists Should Use Instagram

Instagram is a very popular social media platform, as has been the case for many years. Having a strong presence on the app is helpful for brands in many industries, including dentistry. 


Here are some of the top reasons why dental practices should leverage this channel:

  • Users on the platform do engage with brands. 
  • The platform bolsters higher engagement rates than many others
  • Great visibility to your target audience 
  • Build rapport and strengthen relationships with patients

Guide To Instagram Marketing for Dental Practices

Follow this guide for dental social media marketing on Instagram: 

Set Up Your Profile

  • Create a business account so you have access to detailed analytics. 
  • You can switch a personal account to a business account in your settings!
  • Make sure your dental practice is easy to recognize and find based on your profile 
  • The dental practice name should be the account username. 
  • Use your logo as the profile image
  • Include relevant keywords in the description, like “Hamilton dental clinic” or “family dentist in Mississauga.”
  • Include a link to your website. 
  • Add all of the correct contact information. 
  • Leverage emojis to improve the visual and organize the description


  • Determine your target audience.
  • Promote your account on your website and in your dental practice. 
  • Encourage patients to follow you for dental tips, news, and more helpful information.


  • Plan content to resonate with your audience. 
  • Determine the purpose behind each post. Are you aiming to educate, inform, entertain, etc? 
  • Sprinkle in testimonials throughout your content. 
  • Focus on the visual appeal of your posts, and combine with a strong caption
  • Include video content. 
  • Leverage many features of the app, like stories, Reels, and more.

Social Media Marketing for Dentists

Getting started with Instagram for dentists is fairly simple. Of course, there is a lot that goes into any content strategy.


Fortunately, we’ve also created some helpful tools to make the process a breeze. 


  • 2022 Social Media Content Calendar
  • Social Media Images for Dentists 
  • 100 Dental Post Ideas
  • Social Media Subscription 
  • 2022 Social Media Bundle
  • Social Media Management


If you’re looking to enjoy the many benefits of Instagram for dentists without taking away any of your time, Dental Marketer is here to help. We offer professional social media marketing for dentists for dental practices of all sizes. 


Learn more about how our experienced team can help you with all of your Instagram marketing for dentists & other social media marketing needs today!
Schedule your free breakthrough call.

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