Not far behind the organization is website design. To draw patients in and set your dental practice apart, you need a custom website with professional quality. Opt for custom design over website templates. Every other dentist is using the same template and stock photos, and patients can tell. Get your website custom designed to meet your long-term goals and brand identity. Instead of using stock photos, get real phots from your practice. Stock photos are generic and stale, and you do not need to hire a professional photographer to get amazing, authentic photos. Some custom photos you should include are:
- Picture of your dental office, including your equipment, layout, etc.
- Happy patient of all ages and demographics.
- Photos for each service you provide (before and after photos).
- Headshots and candids of you and your dental team.